Fan DNA
Fan DNA was created for us students to learn how to create audience profiles. Olivia specifically analyzed New York Yankee and created audience profiles that specifically catered to researched Yankees fans.
Fan DNA was aproject created in Sports and Entertainment Marketing. Olivia created audience profiles that catered to the New York Yankees. The goal for this project was to determine how to make audience profiles whether it be for a sports team or brand.
Building a Brand
The building a brand project allowed Olivia to take a significant player in the NFL and create a new brand for them. Looking into what the player found values and importance in, Olivia created a new brand and partnership for the player.
In Sports and Entertainment Marketing, Olivia took tight end Travis Kelce and built him a new brand and partnership. Using analytics and research this project contains her findings and an idea to take Travis Kelce one step further in his personal brand.
Player Performance Analysis
Player Performance Analysis power point. This was a project given in Sports and Entertainment Marketing. The goal was to analyze a certain position or tactic used in football. I chose total quarterback rating. You will see my abilities in analyzing and research information within the sports field.
The purpose of this assignment is to analyze total quarterback rating. This project was created in Sports and Entertainment Marketing during Olivia’s senior year at Grand Canyon University.
Media Transformation
The progression of media technology has allowed us to explore new ways of exploring different aspects of life. We see traditional media changing through newly exposed trends. Like a newspaper, originally newspapers were strictly printed and shared with a specific audience. Now newspapers like the Chicago tribune are shared with people near or far from Chicago.
Media Transformation. This paper was created in Olivia’s digital media and culture class to analyze how the media has changed. Specifically using the Chicago Tribune newspaper to look at how press releases have changed in the way they are written.
Literature Review
As part of Olivia’s senior year, students were expected to create and propose a study of their choosing. Olivia chose the way digital media has shaped the ways we communicate.
Olivias Literature Review contains contents that explore the ways digital communication has shaped the ways we communicate, With studies stretching far and wide, this paper showcases Olivia’s research abilities.